Anonymous narwhal is viewing
I’m finishing up some copy this afternoon, fighting back a yawn (and the call of my bed) after getting just 4 hours of sleep last night.
Why did I get such little sleep last night, you ask?
Because I was driving back from a wedding at the tippy top of Washington state, and didn’t return home until about 1:00 this morning.
Just as I’m about to doze off into my third micro nap of the day — sitting upright at my desk — the other copywriter on my team Slacks me this message:
“ugh I hate when those ‘anonymous animals’ just hover inside the doc when you're trying to make edits lol”
He follows up with this rather fitting gif.
My response:
“lol they’re the creepiest of animals tbh it’s like … what are you doing in there, anonymous narwhal?! please do not lance my copy with your majestic horn”
He quips back:
“lol, right? it's like they're just waiting to unravel it all …”
His response reminded me of something that virtually all copywriters struggle with, including me:
The fear that our copy will be torn apart within minutes of a client reviewing it.
Now, I believe there are MANY ways to overcome this fear (or at least get used to dealing with it).
They include, in no particular order:
Research
Experience in the field
Experience in a specific industry you’re writing for
Relative stress and deadlines
Current workload
Rate of pay
And much, much more
And these are all areas that you can immediately begin working on improving. Or at least recognize that there is a problem that will just take time to solve.
Unfortunately, at the moment, I don’t have a product to sell you that can fix these thingsThat’ll change over the next couple of months, of course, when I launch my first product.
In the meantime … you can sign up to my email list for strategies to help you get a leg up on the anonymous narwhals waiting in the shadows.
David Patrick
